In 2023, I hacked a Bluetooth antenna into a pink landline phone simply because taking calls while twirling my finger a curly cord made me smile. Two years later, I posted a single video on @shophaya__, and over 1,000 people bought one in 72 hours. That’s when I realized people weren’t craving a phone, but a feeling. In that moment, Physical Phones was born: a creator-led, community-built brand dedicated to using technology to strengthen real human connection.